Marketing Specialist

Job ID: 106236
Location: San Jose, CA  [Remote]
Salary: 20-30
Category: Other
Employment Type: Contract

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The Product Marketing Manager, level 2 position will be responsible for creating product marketing-related content to help drive the adoption of client training and certification offerings across multiple customer segments and personas. The role involves working cross-functionally with the Product Marketing, Outbound Marketing and Communications teams to develop and edit customer-value based marketing and messaging. The ideal candidate must have superior communication and written skills, strong attention to detail, a collaborative work style, and an unparalleled work ethic.

Responsibilities
  • Develop customer-focused marketing deliverables for client courses and exams including: course overviews, exam overviews, and external course-related web page copy.
  • Ensure content is mechanically correct (spelling, punctuation, and grammar) and is consistent with Cisco-brand guidelines. 
  • Ideal candidate holds CCNA or DevNet Associate-level certification 
  • Create outbound product marketing deliverables and messaging which includes value proposition, competitive advantage, benefits, and descriptions used for major launches, certification revisions, courses releases and web updates. 
  • Understand business unit, portfolio and product-level strategies and align product marketing efforts with insights from portfolio management. 
  • Review and proofread marketing-related content for completeness, accuracy, appropriate language and form. 
  • Identify risk factors and work collaboratively with key stakeholders 
  • Excellent presentation skills including PowerPoint development 
Skills Required
  • Bachelors degree in Marketing, Communications, or Journalism preferred
  • 5 years or more technical product marketing, and/or editing background 
  • Ability to communicate to a wide variety of audiences including business and technical decision makers 
  • Project management expertise 
  • Ability to lead, collaborate, and work cross-functionally 
  • Initiative to self-manage, and represent Product Marketing organization 
  • Manage multiple priorities as an independent, self-starter within a rapidly evolving business
  • Knowledge of Cisco brand language guidelines preferred 
Minimum Requirements
  • Ability to communicate to a wide variety of audiences including business and technical decision makers
  • Ensure content is mechanically correct (spelling, punctuation, and grammar) and is consistent with Cisco-brand guidelines 
  • Strong organizational skills and attention to detail 
  • Ability to lead, collaborate, and work cross-functionally 
  • Initiative to self-manage, and represent Product Marketing organization 
Desired Skills
  • 5 years or more technical product marketing, and/or editing background
  • Superior communication and written skills 
  • Knowledge of Cisco brand language guidelines preferred 
  • CCNA – Cisco Dev Net Level