MarTech Architect

Job ID: 112406
Location: Dallas, Texas  [On-Site]
Category: App/Dev
Employment Type: Contract
Date Added: 04/14/2026
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Role Summary

A senior level position responsible for designing and implementing end to end identity architecture within large scale marketing ecosystems. This role involves leading strategies around customer data integration, identity graph development, and ensuring seamless data flow across various platforms to enhance customer engagement. The candidate will serve as a key technical expert, driving innovation in identity solutions while maintaining compliance with privacy and governance standards.

Responsibilities

  • Own the development and management of comprehensive identity architecture for unified customer profiles across multiple touchpoints.
  • Lead design initiatives for integrating and optimizing identity solutions within digital platforms, including evaluation of third-party providers such as Acxiom, LiveRamp, Epsilon, TransUnion, and Experian.
  • Define and measure success metrics related to identity stitching, including match rates, accuracy, coverage, latency, and resulting business outcomes.
  • Develop and execute CDP and MDM strategies, ensuring effective integration with Customer Central and other marketing data systems.
  • Architect and oversee identity integration within Adobe Marketing Cloud suite, including Adobe Experience Manager (AEM), Commerce, Target, Analytics, Campaign, Audience, and Workfront.
  • Design identity solutions for AI driven use cases, prioritizing privacy, user consent, and governance compliance.
  • Collaborate with cross-functional teams to translate complex identity architecture concepts into actionable requirements for technical and business stakeholders.
  • Evaluate emerging identity technologies and trends to maintain innovative and effective customer data strategies.
  • Ensure seamless integration of identity solutions with web, mobile applications, marketing automation platforms, and analytics tools.
  • Maintain compliance with privacy regulations and data governance standards while optimizing identity management processes.

Qualifications

  • Extensive experience with customer identity management and architecture in large-scale marketing ecosystems.
  • Hands on expertise with identity graph providers such as LiveRamp, Acxiom, Epsilon, TransUnion, and Experian.
  • Strong understanding of cookies, privacy laws, consent management, and data governance practices.
  • Proven ability to design and implement identity integrations across web, mobile, and marketing platforms.
  • Knowledge of CDP and MDM architecture, data flows, and related technologies.
  • Excellent communication skills to articulate technical concepts to diverse audiences.
  • Ability to translate complex identity topics into clear technical and business strategies.
  • Availability to work on-site at the designated location.
  • Bachelor's degree in Computer Science, Information Technology, or a related field; relevant certifications are a plus.

Publishing Pay Range: $75.00 – $85.00 hourly

This position is based in office and requires employee to work on-site.

About GDH:
At GDH, we believe in the power of people and the importance of caring. Our culture statement, “We care about people,” isn’t just a tagline – it’s the core of everything we do. GDH is a premier staffing and talent solutions company dedicated to helping businesses find the best talent and assisting job seekers in finding their dream jobs.

Who We Are:
GDH, founded in 2001, has grown into a leader in providing staffing solutions across various industries. We specialize in IT across several sectors, connecting top talent with leading enterprises. As a Best of Staffing firm recognized for excellence in client, employee, talent, and women’s services, we pride ourselves on our commitment to quality and service.

GDH Benefits

GDH offers a range of employee benefits that are designed to promote well-being and help maintain a healthy work-life balance. These comprehensive benefits cover various aspects of an employee’s life and aim to enhance their overall experience with the company. Our health benefits include three medical insurance options with access to KISx Card, Zero Card, and HealthJoy concierge services. Other plan offerings include dental, vision, life, disability, supplemental insurance, and pet insurance plans. Enjoy additional perks like holiday pay, 401(k) plan, direct deposit, an employee referral program, work-life balance benefits, a Wellbeats membership, a discounted gym membership program, and more!  For more detailed information on benefits, please go to GDH’s website under the tab for candidates.

GDH provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, gender, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, ancestry, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable federal, state, and local laws. Applicants with disabilities who require an accommodation or assistance in applying and/or for interviewing, please contact our HR Department.

Please visit our notice of collection for California applicants.

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